Publicly traded Kaya Holdings Inc. made an announcement this week that it wants to launch a campaign that would allow people to swap opioids for marijuana.

The company said it has had discussions with both Oregon state and local law enforcement authorities as well as compliance officials to launch “Kaya Cares.”

“Kaya Cares” is a cannabis-for-opioids swap program where those who are dependent on opioids and are wishing to try a safe alternative can exchange their opioids for free marijuana.

CEO Craig Frank commented, “We decided to step up and do our part after President Trump announced the war on the opioid epidemic. Numerous studies … have shown that states with legal marijuana programs have declining rates of opioid addiction, with some states reporting a decrease in deaths as high as 25 percent. We want to help people in the communities we serve, as well as demonstrate that cannabis companies can be part of the president’s solution to the crisis.”

W. David Jones, senior adviser, remarked, “We wish to heed President Trump’s call to create constructive, private sector based initiatives with high probabilities of success. We believe a program like Kaya Cares … will help transition people away from dangerous opioids, making the government’s war on opioids a little more successful.”

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