The latest craze is facial scrubs and beauty products that contain hemp CBD and one major cosmetic company is on the bandwagon.
Estee Lauder’s Origin brand today launched a new bile-green face mask that contains Cannabis Sativa seed oil from hemp.
Dubbed “Hello, Calm,” the face mask was created in collaboration with Sephora. It has already launched on Sephora and will launch in stores on Oct. 5.
According to an Origins press release, the facial mask will be infused with cannabis sativa seed oil, aka hempseed oil, rather than CBD oil. Hempseed, like CBD, is non-intoxicating. Origins claims that Hello, Calm “helps to soothe the mood and de-stress the senses.”
We didn’t do it before because it had negative connotations, but as more people start to understand the benefits of it — even in medicine — it’s become more acceptable,” said Origins Global General Manager Julie Van Ongevalle to Glossy.
According to Glossy, Hello, Calm is Origins first dab at the cannabis beauty arena. “While Hemp Seed Oil has been making its way into beauty products at stores like the Body Shop for many years, CBD in beauty products have exploded in popularity over the past year. We have seen CBD make its way into anti-aging creams, sleep masks, soaps, scrubs, even mascara and bug bite creams,” remarked Bethany Gomez, director of research for the Brightfield Group.
One user on Sephora Beauty Insider left a review on the product and said, “This is a creamy smooth mask that is green in color and has a light herbal smell which is quite relaxing. The mask had a nice cool and refreshing feel. I kept it on for 10 minutes and wiped it off with a tissue, as directed. My face felt refreshed, energized and even had a little bit of a glow! My face initially did have a slightly tacky/waxy feel to it, which I know a lot of people don’t like, but it didn’t bother me at all. That feeling eventually went away and I was left with soft and hydrated skin! One thing I should mention is that this mask does leave a very light green cast behind and if your fair-skinned like me it’ll make you look sick. I didn’t have any plans of going anywhere for the rest of the day so it was fine.”
