According to Chris Burggraeve, who was the former chief marketing officer for Anheuser-Busch InBev NV, marijuana is one of the fastest industries around the world.
He has said, “This is one of the fastest-growing categories globally. Why? Because people want it. When consumers want something, you ignore it at your peril.”
Burggraeve has his eye on the prize now with the marijuana industry and has made two investments in the arena. The 52 year old former executive has joined the advisory board of greenRush.com and has co-founded Toast, which makes pre-rolled joints.
The Belgium native has said, “The same way that craft beer started and, for the longest time, was ignored and then exploded, there’s no reason why the same thing wouldn’t happen in this space. There will be part supplementing and part complementing. The jury is out on how and where that will happen.”