Barneys New York, yes, one of the biggest high end stores around, is opening its own legal marijuana shop-in-shop. The luxe head shop, is called The High End.

The luxury department store chain based in NYC will be opening the store in March at its Beverly Hills, California location. Other locations in California will follow and a head shop in NYC may also be in the future.

The High End is being promoted as a “luxury cannabis and wellness concept shop.”
“Barneys has always been at the forefront of shifts in culture and lifestyle, and cannabis is no exception,” said Daniella Vitale, Barneys New York CEO and President.

“If someone is going to come into a physical store, they really expect more than product, because product, unfortunately, is available in a million different places,” said Vitale. “We want to make sure there is an entertainment value here.”

“Social media happens in an environment, it happens in a restaurant, in a fitting room. It’s not happening by watching someone at their desktop shopping online. We need to make sure we’re creating a backdrop for that.”

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