While many football fans wait a whole year to watch the Superbowl, many wait for the commercials.
The Superbowl is known for playing new commercials that touch people on many different levels.
One ad that will not be playing at this year’s Superbowl is an ad from Acreage Holdings, a large cannabis company in the U.S.
The company had planned to place an ad for medical marijuana during the game between the Los Angeles Rams and New England Patriots on Feb. 3., but CBS said no to a medical marijuana drug ad.
CBS said it doesn’t accept cannabis advertisements.
“We’re not particularly surprised that CBS and/or the NFL rejected the content,” Acreage president George Allen said. “And that is actually less a statement about them and more we think a statement about where we stand right now in this country.”
“One of the hardest parts about this business is the ambiguity that we operate within,” Allen said. “We do the best we can to navigate a complex fabric of state and federal policy, much of which conflicts.”
CBS is charging an average of $5.2 million for a 30-second ad in this year’s game.
“It’s a public service announcement really more than it is an advertisement,” said Harris Damashek, Acreage’s chief marketing officer. “We’re not marketing any of our products or retail in this spot.”