U.S. based Cookies, a well known cannabis brand from Gage Growth Corp. is on its way to Toronto.
The company announced details of its previously disclosed plan to bring the U.S. cannabis brand Cookies to the Canadian market, including the location of its first store.
Detroit-based Gage will work with Canadian producer Noya Cannabis to launch Cookies products exclusively in Ontario, Canada and then will expand into other provinces, according to a news release.
Gage said it expects to open a flagship retail store in Toronto by the end of 2021.
It was last November that Gage signed an agreement with Cookies to incorporate Cookies Retail Canada Corp, or Cookies Canada. Under the deal, Gage received 80% of the new company.
As part of a license agreement with Cookies, which was signed in April 2019, Gage holds the rights to sell Cookies-branded products in Ontario, Canada’s largest marijuana market, per a recent regulatory filing. Those rights were transferred to Cookies Canada.
“The growth of the Canadian market creates more diverse and demanding consumers, and we’re excited to bring one of the best-known cannabis brands in the world to customers across Canada,” Gage CEO Fabian Monaco said in a statement.
“For the past decade, I’ve put taste and experience first,” said COOKIES founder Berner. “I’m thrilled to work with Gage, a company that is just as passionate about our brand as we are, to provide Canadian consumers with some of the best flower and cannabis products available in the world. It feels good to be in a position to diversify the current flavor profile on the Canadian market, with a planned flagship store in Toronto, I think the Canadian connoisseur will be proud to have COOKIES. NOYA already has our standards dialed in as far as cultivation goes, so this should make a smooth and powerful introduction to the COOKIES brand in Canada.”
According to the Brightfield Group, legal cannabis sales in Canada grew 118% last year and are expected to grow another 60% this year. More importantly, sales in the legal market eclipsed that of the illicit market for the first time in Q1 2021.
“Working with Berner and his team to bring COOKIES to the Canadian market is validation of the painstaking processes we’ve developed at Gage,” said Monaco.