One of the largest vertically integrated multistate cannabis operators in the United States, Cresco Labs, has announced the launch of its newest cannabis brand to its growing portfolio of national cannabis brands.
It’s called Good News, and the brand embraces cannabis’ ability to address the responsibly fun and social occasions that are typically associated with alcohol consumption.
According to the company’s press release, the product line delivers a quality, safe and consistent cannabis experience through easy to use and benefit-forward forms, including pre-rolled shorties, disposable vape pens and gummy edibles focused on occasion and mood benefits.
CCO of the company, Greg Butler remarked, “Our goal at Cresco Labs is to create a portfolio of brands that meets the unique needs and preferences of all types of cannabis consumers. There are many social occasions that exist today where cannabis is currently not playing a major role and has historically not been marketed to socially-minded consumers like beer, wine and spirits have always been. With Good News, we’re focused on making cannabis part of the consideration, approachable and fun.”
“Cannabis is increasingly becoming a part of our daily lives and playing a larger role during occasions where we want a little ‘me time’, to laugh and find ways to have a break during these difficult times. After a successful soft launch in Illinois and California, we’re excited to expand Good News availability to all of our operational states,” added Butler.
“Even in the time of COVID-19 when we are practicing social distancing and deprived of our typical social routines, consumers are still looking for an outlet for responsible fun. More than ever, we need a brand with optimism in its DNA that celebrates the togetherness we all miss,” said Cory Rothschild, SVP of Brand Marketing.
“Good News is just that, while embodying the mindset of today’s modern recreational consumers. Many consumers do not want to understand the ins and outs of terpenes and strains to access the benefits of cannabis and enjoy more of life. That’s why we’ve segmented Good News products by occasion—Me Time, Brunch, Friyay and Vegas—to help recreational customers shop for forms by their benefit, taking the guesswork out of the retail experience.”