The state of Massachusetts has four green billboards up that are the first cannabis dispensary billboards in the state.
The New England Treatment Access, or NETA, which operates two dispensaries in Massachusetts: one in Brookline and one in Northampton, purchased spaces on billboards across the state that read, “Why wait for better health.” There is also a link to the medical dispensary’s website.
There are two on the Mass Pike near Exit 5 in Chicopee, one on Route 28 in Somerville and the last on the Massachusetts Avenue exit off Interstate 93.
Norton Arbelaez, the nonprofit’s director of government affairs, told The Boston Globe, “There’s no call to action – this is educational. There are tens of thousands of patients that have a need but haven’t accessed the regulated market.”