CannaOne Technologies Inc. (CSE: CNNA); (OTC: CNONF) Appears to Be Following the Amazon.Com Blueprint for eCommerce Success in the Rapidly-Growing Legal Cannabis Industry
The next great investing opportunity in legal cannabis has arrived.
During the early stages of the North American legalization trend, investors saw plenty of companies – mostly licensed producers and cultivators – soar sharply higher in value.
But the next opportunity for rapid growth has emerged quietly – without a great deal of media attention.
That opportunity is in eCommerce.
As the legal cannabis market matures – and more companies in the space create tremendous competition – there will be tremendous new demand for technology-based solutions for cannabis retailers.
One company – an aggressive early mover in the cannabis eCommerce space – now stands out as having high upside potential as eCommerce takes center stage in the cannabis industry.
CannaOne Technologies is a company founded and led by a combination of technology and cannabis experts that develops proprietary cannabis eCommerce tools to serve THC, CBD and medical markets all over the globe.
CannaOne specializes in the building of online marketplaces – learning from each one as it becomes functional – and then replicating the strategy over and over again for continuous learning and to perfect the formula.
A marketplace-focused strategy is precisely the strategy employed by Amazon.com as the company moved from simple online book sales to dominating search rankings for virtually all online product sales.
That same type of early-stage growth opportunity is now presenting itself in the legal cannabis space – and CannaOne Technologies has quickly established itself as a leader in the industry’s eCommerce space.
Amazon’s $753 Million Purchase of PillPack Shows the Potential Value of an Acquisition for CannaOne
With the global market for legal cannabis projected to continue growing at a compound annual growth rate (CAGR) of 23.9% per year – reaching $66.3 billion by the end of 2025[i] – there will be opportunity for a number of companies to soar in value.
And if CannaOne takes advantage of its position as an early mover in the CBD eCommerce space, the company has the potential for significant growth.
That could potentially make the company an acquisition target for a larger company, such as Amazon.
One illustration of the value of such a buyout – as well as Amazon’s track record of acquiring up-and-coming companies who demonstrate critical technology – is Amazon’s June 2018 purchase of PillPack.
PillPack – an online pharmacy that had been an acquisition target for several companies – was eventually bought out by Amazon for a whopping $753 million.
Compared to Industry Peers, CannaOne Technologies
Has Potential for Significant Growth
eCommerce Will Soon Redefine
the Legal Cannabis Industry
eCommerce currently accounts for more than 14.3% of all retail sales in the United States – and that percentage is projected to continue climbing higher.[ii]
And by 2021, eCommerce sales are expected to reach 17.5% of all retail sales worldwide.[iii]
eCommerce has accounted for a large percentage of sales in the consumer electronics and clothing/footwear markets for years.
And now markets such as cosmetics, nutritional supplements and food delivery are fueling additional eCommerce growth.
The next massive opportunity for eCommerce is in the legal cannabis space.
Simply put, there has never been a product more perfect for eCommerce than cannabis.
It’s a product that weighs only ounces – and sells for hundreds of dollars. And cannabis users want to order from local providers and have their products delivered within a matter of hours – not days.
That’s a market that cries out for eCommerce solutions.
As the trend toward legalization becomes more complete, the eCommerce needs of cannabis retailers will continue to evolve.
For example, since the passage of Farm Bill in December 2018, CBD can be sold anywhere in the United States…but it is still regulated heavily in Canada.
And at the moment, recreational cannabis is not legal in the United States at the federal level, which means that interstate commerce is not permitted. (Although CBD products can be shipped as long as they contain less than 0.3% THC.)
That landscape works perfectly with the CannaOne Technologies business model, where the Company works with local partners to capture key competitive advantages in those markets and then apply the knowledge gained in new markets.
How the CannaOne Business Model Works
CannaOne Technologies brings its experience, knowledge, proprietary technology and supply relationships to these regional partners to help ensure success.
CannaOne provides turnkey eCommerce solutions for cannabis and hemp retailers – including every component from proprietary eCommerce software to proven inbound marketing strategies.
Lifetime Value: CannaOne Technologies (CSE: CNNA); (OTC: CNONF) is Thinking on a Different Level than the Rest of the Cannabis World
The lifetime value of a cannabis consumer is potentially one of the highest of any consumer.
The CannaOne platform revolves around capturing the pertinent information and activity of a cannabis consumer to best serve their needs and retain them as loyal customers.
The experienced team at CannaOne Technologies recognizes that the cost to acquire a cannabis customer will skyrocket in the coming years as the markets mature…and that massive amounts of money will get pushed into restricted marketing channels.
Structured data is the foundation and the future of CannaOne Technologies. The Company has architected structured data to retain customers for tomorrow while ensuring CannaOne continually possesses a competitive advantage in the maturing markets.
By gathering data about consumers and using artificial intelligence (AI) to predict their future behavior, CannaOne can help its partners recommend products and track purchases.
CannaOne’s BWell Marketplace Positions the Company as a Potentially Dominant Player in the Online CBD Space
According to industry experts at The Brightfield Group, worldwide CBD sales are expected to soar from $591 million in 2018 to as high as $22 billion by 2022 – a compound annual growth rate of 147%.
And analysts at Arcview Market Research and BDS Analytics foresee worldwide CBD sales surpassing $55 billion by 2024.
No matter which estimate is proven correct, it’s clear that soaring consumer demand will make for explosive growth in the global CBD market.
That booming market is part of what prompted CannaOne Technologies (CSE: CNNA); (OTC: CNONF) in June 2019 – just a few months after the passage of the Farm Bill in the United States which legalized CBD at the federal level – to announce the launch of its BWell CBD online marketplace.
BWell is a one-of-a-kind, multi-brand marketplace powered by CannaOne’s proprietary platform. The BWell Market specializes in the online sales and distribution of CBD edibles, CBD oil drops, hemp extract products and other wellness products to clients in the United States.
In fact, consumers can go to thebwellmarket.com right now…order the CBD products of their choice…and have it shipped right to their door. That’s not something you see every day from a publicly-traded company in the cannabis space.
In addition to the successful launch of this online platform ahead of schedule, CannaOne has already received over 11,000 customer sign-ups seeking access to purchase almost 100 individual CBD products.
Reward programs were also implemented throughout the pre-launch campaign to encourage loyalty, customer retention and community building. CannaOne intends to maintain the momentum of this program by continually running sign-up and awareness campaigns to increase and expand its customer base as the marketplace grows exponentially.
This launch puts CannaOne Technologies on the ground floor of the rapidly-growing CBD revolution in America and positions the company as a potentially dominant player in the online CBD space.
The Company is now well positioned to provide third party providers, a premium turnkey technology solution for their CBD products that not only supplies them with products, but educates and engages their community from the ground up.
CannaOne Technologies is Moving Forward in Mexico, Europe and the United States
CannaOne’s immediate goal is to “cookie cutter” this process and launch more marketplaces in other countries around the world.
This agreement – announced in March 2019 – calls for the development, launch and operation of an industry-leading online CBD product purchase and delivery marketplace for Mexico utilizing a customized enterprise version of CannaOne’s BloomKit software platform.
This agreement – along with deals being finalized in Europe in the United States – gives CannaOne Technologies access to a combined market of over 1 billion people on two continents…and tremendous growth potential moving forward.
Experienced, Proven Leadership Team Helps Ensure Success for CannaOne Technologies
The CannaOne Technologies leadership team includes some of the world’s foremost experts in both the cannabis and technology industries, including a combined 100 years of experience in the cannabis space.
Solomon Riby-Williams – Chief Executive Officer & Co-Founder
Solomon Riby-Williams has worked extensively in business and web development for the last 15 years and has an expert understanding of Front-End and Back-End Development. He has led development teams, oversaw personnel, implemented strategies for traditional and online customer acquisition, and has worked as a production designer and digital strategist for numerous consumer brands and products.
Dominic Stann – Chief Operations Officer & Co-Founder
Dominic Stann is a technology entrepreneur with over 15 years of diverse experience specializing in communications, design, affiliate marketing, marketing and brand creation. As his career has evolved he has been involved in the successful business development of technology solutions for start-ups and early stage ventures.
Scott Williamson – Chief Technology Officer
Scott Williamson is the owner of Inspired Networks and is the technology leader for CannaOne. He brings to the Company more than 12 years of experience in the field of network security, architecture and web platforms and worked with Blackberry in its security provisions development department.
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