In an effort to debunk marijuana myths, Jamaican officials have launched a campaign that’s specifically designed to promote public education around the drug.
The centerpiece of the “Good Ganja Sense” campaign is a new website that provides resources and articles on marijuana’s health impacts and benefits. The website’s mission is to debunk myths about cannabis and features multimedia education materials.
The country’s Ministry of Health and Wellness officially rolled out the site on Monday. The head of that department, Juliet Cuthbert-Flynn, said in a press release that it contains “several resources that will certainly stimulate more talk about ganja.”
“The pages give a background on the campaign, links to media items and also connect directly to the website of the National Council on Drug Abuse,” she said. “It has a contact form too, so you can get in touch with the ‘Good Ganja’ team.”
“We are in a digital world where people are finding information for themselves, and the information may be false or it very well may be true, depending on where they go,” Cuthbert-Flynn said. “Ganja will no longer be underpinned by what has been passed down through oral traditions and old tales, but fact-based information that is now available at the fingertips.”
The education effort also features bus ads that urge people to “Burn Ganja Myths” and instead “Go With The Science.”
