Actress Gwyneth Paltrow has a new endeavor up her sleeve.
The Goop founder is investing into a cannabis company that was founded by a man she used to babysit and even diaper change.
Paltrow has invested in the seed round for Cann, the cannabis-infused beverage brand backed by Darren Criss, Rebel Wilson, Nina Dobrev and Kate Hudson
The Oscar winner, 49, used to change the diapers of Luke Anderson, who is now the co-founder of Cann, a cannabis-infused beverage brand.
Anderson repeatedly asked Paltrow to come on board when he was starting out in 2019, but the actress declined to invest at first, saying she did not think the brand was big enough.
Cann announced this week that Anderson finally convinced Paltrow to be part of his $5 million seed round, and so she did. She joined Darren Criss, Rebel Wilson, Nina Dobrev, Kate Hudson and others in support of the THC- and CBD-infused flavored drinks.
Paltrow’s endorsement appears on the Cann website, where she says, “It’s a different kind of buzz — mellow, drinkable, and especially nice for sipping in the sun.”
Cann comes in flavors like lemon lavender and grapefruit rosemary, containing 2 mg of THC and 4 mg of CBD.
There are also “Hi boy” versions of the drinks, containing 5 mg of THC, as well as “unspiked” versions with no cannabis content at all.