PLUS Products Inc. (CSE: PLUS); (OTC: PLPRF) Is Working to Build the World’s Strongest Cannabis Brand
This company is an extremely fast-mover.
With an impressive growth surge over the past year…backing by some of the smartest money on the planet…and the growth potential for the global cannabis market…this company could quickly become the #1 investment story of 2019.
PLUS Products is a branded products manufacturer based in California. Its products consist of cannabis-infused edibles, which it sells to both the regulated medicinal and adult-use recreational markets.
The Company’s mission is to make cannabis safe and approachable — that starts with manufacturing high-quality products delivering consistent experiences.
And with major expansion plans on the horizon…PLUS Products’ incredible story has only just begun to be written.
PLUS Products is Dominating the Market as the #1 Edibles Brand in California
California is a huge market that generates more than $2.5 billion per year in cannabis sales – by far the largest market in the United States.
And due to California’s long history of medical legalization – dating back to 1996 – there is tremendous competition for edibles brands in the state.
It is in that large, hyper-competitive market that PLUS Products Inc. has quickly begun to dominate the competition.
Here’s how fast PLUS Products has grown in the Golden State:
In the 2nd quarter of 2017, PLUS Products was ranked #43 in the California edibles market – with less than one-half of one percent market share.
Fast forward to the 4th quarter of 2018…and PLUS Products had become the #1 ranked edibles brand in California – increasing its market share by 36 times with 13.65 percent of this massive market.
In fact, according to BDS Analytics, PLUS Products not only maintained its position as the #1 best-selling cannabis-infused edibles brand in California in Q4, but saw its lead over the #2 brand widen over the prior quarter.
The company also had 3 of the 5 best-selling branded products in all product categories including flower, vaporizers, edibles and topicals.
PLUS “Uplift” and PLUS “Restore” remained the #1 and #2 best-selling SKUs. PLUS “CBD Relief” was the #5 best-selling SKU, and the top CBD-only SKU according to BDS analytics.
PLUS Products Inc. (CSE: PLUS); (OTC: PLPRF) is now embarking on plans to cement its position in California through new product launches and acquisitions…as well as expanding into more states (more on this in a moment.)
PLUS Products’ Rapid Growth – and Significant Backer – are Turning Heads in the Market
With such rapid growth – in the world’s largest and most competitive market – it’s no surprise that the PLUS Products story is gaining attention.
Just recently, veteran newsletter writer Keith Schaefer featured the company in a message to his Oil & Gas Investments Bulletin subscribers.
Of course…when a newsletter writer who typically focuses on oil & gas investments – as Keith Schaefer does – takes notice of a company outside that space…it’s typically for good reason.
And in this case, Keith was drawn to the company because some of the smartest money on the planet – famous hedge fund Tiger Global Management – has invested in PLUS Products (CSE: PLUS); (OTC: PLPRF).
The U.S. Cannabis Market is Still in its Early Stages of Growth
The U.S. cannabis market is expected to soar to annual sales of $80 billion by 2030, according to investment bank Cowen Inc.iii
With medical marijuana use legalized in 33 U.S. states – and recreational use approved in ten states – the overwhelming trend is toward legalization throughout the U.S…and a rapidly-growing market.
As discussed above, PLUS Products Inc. already has winning products in the California Adult-Use market, including the best-selling CBD edible.
Many companies in the cannabis space are relying on flower and oil sales to drive their top-line revenues, however these markets have already begun to commoditize. 100% of PLUS Products’ revenue has been derived from edibles — the segment of the market from which the strongest brands will emerge.
And as the United States moves closer to legalization at the federal level…PLUS Products Inc. stands poised to take advantage of the expected growth in the U.S. market by bringing its proven brands to new markets in all segments.
As the regulatory situation around hemp CBD clarifies, PLUS Products intends to bring its winning formula to this rapidly growing market. Which some estimate will be as large as $20 billion in just a few years.
PLUS Products Inc. (CSE: PLUS); (OTC: PLPRF) Has Quickly Become the #1 Edibles Brand in the Largest – and Most Competitive Market
Building on the company’s tremendous success in California, PLUS Products Inc. has plans to expand into new jurisdictions quickly both through direct ownership and partnerships.
PLUS Products Inc. is in the midst of successfully executing a simple growth plan with the ultimate goal of becoming the world’s strongest cannabis brand.
This plan consists of the following steps:
- Win in the largest market – California is the largest and most competitive cannabis market in the world…and PLUS Products is already the #1 edibles brand in California.
- Expand to additional legal markets – PLUS Products intends to expand into other legal adult-use markets in the U.S. and internationally through new product launches and acquisitions.
- Foundation established to execute – PLUS Products Inc. is led by a world class leadership team…an outstanding operational team that has rapidly scaled manufacturing…and PLUS has established a strong cash position raising over US$30 million in 2018 alone.
Of course, history has shown that companies who establish a dominant position as the #1 brand in a particular space can quickly become a target for acquisition by larger companies looking to expand rapidly.
That type of scenario – where PLUS Products becomes a potential acquisition – is certainly something investors should consider, as this could help drive a rapid rise in valuation for the company.
A World Class Leadership Team and Efficient Share Structure Help Make PLUS Products Inc. a High-Upside Opportunity
PLUS Products Inc. (CSE: PLUS); (OTC: PLPRF) is led by a world-class management team that includes several decades of experience in the areas of finance, branding, marketing, risk management and strategic planning.
Jake Heimark – Chief Executive Officer
Jake Heimark is an expert in Strategy & Branding. This tech entrepreneur has previously worked at both Facebook and at Gumroad as a Product Manager.
Jennifer Tung – Chief Risk Officer
An expert in both Risk Management and Strategy, Jennifer Tung brings to Plus Products a wealth of experience from her time as Legal Director for Uber and Lead Payments Counsel at Facebook.
Craig Heimark – Chairman, Chief Financial Officer
Formerly Chief Information Officer at UBS and Supervisory Board Member of Deutsche-Borse AG, Craig Heimark brings expertise in both Finance & Strategy to the Plus Products team.
Jon Paul – Senior Financial Advisor
Jon Paul brings more than 25 years of experience in CFO roles – including time as CFO of Fair Oaks Farms – to Plus Products Inc.
In addition, the company has assembled an outstanding operational and product team that will help the company scale operations quickly as needed. This dynamic team includes:
- Former EVP Operations @ Lagunitas Brewing
- Operations Manager @ GRUMA
- Former chocolatier @ Tcho Chocolate
- Former Michelin Star Chef
- Former Pepsi Food Scientist
- Harvard Chemist.
Over the course of 2018, this outstanding team was able to scale production capabilities by 500% while maintaining PLUS Products’ industry-leading product consistency and dosing.
With the company having raised over US$30 million in cash in 2018 – and with a tight share structure of just over 45 million fully diluted – PLUS Products Inc. is well-positioned to deliver high upside potential for investors should it continue its extraordinary growth.
i Arcview Market Research & BDS Analytics: The State of Legal Marijuana Markets 6th edition Update
ii BDS Analytics GreenEdge™; Retail Sales Q2 2017-Q4 2018: Non-generic Products, Excluding Tinctures
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