Several alcohol beverage companies have been announcing their marijuana endeavors in the last month and now it’s beverage giant Coca-Cola that is “closely watching” the market for drinks that infused with cannabidiol (CBD).
“Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world,” Coca-Cola said in a statement this week.
According to the company, the space for cannabidiol-based drinks is “evolving quickly.”
Coca Cola did make sure to state that, “No decisions have been made at this time.”
A report earlier had indicated that the company was allegedly in “serious talks” with Aurora Cannabis, a marijuana company in Canada, to develop cannabis-related beverages.
Auruora Cannabis spokeswoman Heather MacGregor told the business network that although it wants to enter the infused beverage industry, it does “not discuss business development initiatives until they are finalized.”
There is so much happening in this area right now and we think it has incredible potential,” said MacGregor. “Stories like this are further validation of the massive global potential of the cannabis industry.”
Kris Krane, president of 4Front, a firm that advises companies on the legalities of marijuana and an expert on cannabis law remarked, “I can’t imagine they’re doing it just for the 35 million people in Canada, they clearly have an eye on the US market.”
Disclaimer: We have no position in The Coca-Cola Co. (NYSE: KO) and have not been compensated for this article.