LEVIA is gearing up to launch a line of canabis-infused seltzers in the state of Massachusetts that will have indicia, sativa, and hybrid blends.
Founders of the Georgetown-based company say the beverages will be the first of its kind available in Massachusetts.
“When we looked at what the landscape was for cannabis beverages about four years ago, there were only really sugary, high-calorie drinks. There were lemonades and juices and teas and things that had as much sugar in them as soda,” said Eric Rogers, co-founder and CCO at LEVIA.
“Here, the ethos in Massachusetts really is trying to lead a healthy, active lifestyle so we wanted to create a product that had no sugar and as close to zero calories, and we were able to achieve that zero-calorie certification.”
The LEVIA seltzers come in 12-ounce cans and have 5mg of THC, zero calories and zero sugar. They have a price of $7 per can.
The brand has begun selling single cans and hopes to move on to six-packs and cases, said Troy Brosnan, LEVIA co-founder and COO.
The company is waiting for the state Cannabis Control Commission to give notice, Brosnan said. Once the commission gives that notice, LEVIA will be able to start operating in three calendar days.
Three flavors will be launched: Achieve, a raspberry-lime sparkling water with sativa blend; Celebrate, a lemon-lime hybrid blend; and Dream, a jamberry flavored indica blend.
“Achieve is your get stuff done, work or play. Maybe you’ve got a chore list at home that you’re trying to hammer through, or going for a hike or taking a yoga class,” Rogers explained.
“Then we’ve got Celebrate, which is more brighten everyone’s day. That backyard barbeque, that alcohol replacement, where you can socialize and have a drink in your hand but not necessarily experience the detrimental effects of alcohol. And then for those that are looking for more of a relaxing experience, we’ve got our jamberry Dream, which is much more ease your mind and spirit.”
“We’re really focused on sort of mimicking the familiar consumer experience adults are used to in terms of having a drink and feeling that effect, whether that’s coffee in the morning or alcohol in the evening, so there’s a familiar timeline they could have that effect versus the ambiguity of waiting 45 minutes, two hours,” Rogers added.
“We’re looking at consumers who might be looking for a replacement to alcohol, new parents especially. You know, you have a new one at home and you go to have a few drinks and then you wake up in the middle of the night and you do not feel great and that is not an experience many new parents want to really relive,” Rogers continued.
“And then, at the other end of the spectrum, looking toward the audience that’s nearing retirement, we’ve got baby boomers, which are some of the most educated and affluent consumers out there, and realize that there are alternatives to treating what ails them.”
Co-founder Kaitlyn Brosnan remarked, “I know for myself, I wasn’t a seasoned cannabis user heading into this and I felt like having a seltzer, knowing the onset and how quickly that was going to happen and not going for a gummy bear or a brownie or a cookie felt more available to me and to, hopefully, the new consumer.”