Ahead of the Super Bowl this weekend, dispensaries across the U.S. may be seeing big sell outs and may even be increasing their prices.
According to a market research company, this is a possibility if this year follows the trend of years before.
MarketWatch reported that last year, cannabis sales jumped 33% the Friday before the Super Bowl and increased 22% that Saturday.
Ironically, cannabis sales dropped by 28% on Sunday, becoming the day of worst sales during the months of February and March, likely because people already has their stash by the time Sunday rolled around.
Surfside, a New York-based tech company that spoke with MarketWatch and provided their predictions for this year’s cannabis sales, is projecting there will be an uptick ahead of the game.
“The Super Bowl being in California may help as well. We tend to see that when events are held in a state with recreational cannabis, you get a large influx of tourists that may be from other states that aren’t fully recreational and we see an uplift from that,” said Jon Lowen, Surfside CEO.