Herb, a cannabis website with articles and videos that cover the latest marijuana-related news, announced this week that it has raised 4.1 million in seed funding.

The funding was led by Lerer Hippeau Ventures. Participants included Slow Ventures, Buddy Media co-founder Michael Lazerow, Bullpen Capital, Shiva Rajarama, Joe Montana’s Liquid 2 Ventures, Shopify CEO Tobi Lutke, Shopify COO Harley Finkelstein and Adam Zeplain.

Montana commented, “During our research into the cannabis industry, it became clear to both myself and our team at Liquid 2 Ventures that HERB was the most professionally run business for relevant, informative, cannabis content.”

Herb first started as The Stoner’s Cookbook before it was acquired and rebranded by Canada entrepreneur Matt Gray in 2015. The company today has 200 million video views per month and reaches 5.3 million unique viewers, according to Tubular Labs.

Gray commented, “We don’t see ourselves as just a website. We were always setting out to build a technology platform.”

Gray has a goal of making the website “everything cannabis-related,” which includes one day a marketplace business that allows the buying of weed from local businesses and getting it delivered to your home in just a few minutes.

“There’s a very real stigma that exists around cannabis today and our viewpoint on things here at Herb is that yesterday’s social stigmas become tomorrow’s social norms,” Gray said.

“We’re trying to present the best face that we can for this industry and bring cannabis into the mainstream.”


Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

Curaleaf’s First Marijuana Drive-Thru Has Opened in Miami
29 March 2019
Study: Cannabis Use Associated With Lower Kidney Stone Risk in Male Users
09 October 2023
Tips for Hosting a Microdose Mixer
20 April 2023