The Yield Growth Corp. (CSE: BOSS); (OTCQB: BOSQF); (Frankfurt:YG3) Offers Investors Access to an Early Mover in the Cannabis-Infused Luxury Wellness Space
Yield Growth Corp. Begins Expansion into China’s Billion Dollar Hemp Market
The growing trend toward cannabis legalization has not only triggered a rapidly-growing global market for legal cannabis…it is also having a huge impact on a number of other industries all over the world.
In particular, cannabis is causing massive disruption in the wellness industry.
This disruption, in turn, has unleashed a significant profit opportunity for early investors. One under-the-radar company — The Yield Growth Corp. (CSE: BOSS); (OTCQB: BOSQF); (Frankfurt:YG3) – has quickly established itself as an early leader in the cannabis-infused luxury wellness space.
With potentially explosive industry growth, a “Hall of Fame” level management team of experienced executives and a significant first-to-market advantage, The Yield Growth Corp. (CSE: BOSS); (OTCQB: BOSQF); (Frankfurt:YG3) has the potential for exponential growth.
The Yield Growth Corp. Appears Significantly Undervalued Compared to Others in the Wellness Space
Investors looking to take advantage of the opportunities created by cannabis legalization in a massive industry – like the $4.2 trillion global wellness industry[i] – should consider adding shares of The Yield Growth Corp. (CSE: BOSS); (OTCQB: BOSQF); (Frankfurt:YG3) while the company is still below Wall Street’s radar.
The Yield Growth Corp. is Poised to Dominate the Intersection of the Global Wellness, Luxury Brands and Cannabis Markets
No question about it – the global luxury wellness market is massive and offers a wide range of opportunities for forward-thinking companies.
And with the rapid growth of the global cannabis market over the past 18 months thanks to a worldwide legalization trend, investors are looking for the next explosive growth phase for the cannabis industry.
With baby boomers – who make up 70% of wellness industry consumers – seeking alternatives to help improve their quality of life as they age…and younger generations more open to adding cannabis products to their health and wellness regimens…it’s only natural that the global cannabis and wellness markets would converge in a huge way.
With industry growth comes more research and an increasing number of business ventures looking to take advantage of this upward trend.
And cannabis usage is growing for good reason — it has been noted in history for its healing properties again and again so it is no surprise the spa, wellness and skincare industries now have a range of products with cannabis as a key ingredient.
New studies are being released constantly highlighting the effectiveness of cannabis, and the wellness community has shown an enormous amount of interest in these products, spurring increased investment.
The Yield Growth Corp. is a vertically-integrated, science-backed company with aspirations to become the next multi-billion wellness/luxury brands giant that emerges from the cannabis industry.
The Yield Growth Corp. is dedicated to the rapid and sustainable growth of luxury cannabis wellness assets – and is already making significant headway in the marketplace.
Through its subsidiaries Yield Growth owns over 70 wellness formulas for topicals and beverages, has registered 35 products with Health Canada, has applied for 11 U.S. provisional patents and is currently selling products online in the U.S. and Canada and through retailers in Canada.
In addition, the Company’s subsidiary, UJ Topicals, is launching THC and C*B*D products through a distribution network of 400 cannabis retail stores in Oregon, USA.
To help execute the Company’s aggressive blueprint, the company is guided by a proven leader with a history of successful business growth…
Proven Experience Building a Powerful Brand…and Delivering Value for Early Shareholders
The Yield Growth Corp. (CSE: BOSS); (OTCQB: BOSQF); (Frankfurt:YG3) is led by its CEO Penny Green, the award-winning entrepreneur and co-founder of Glance Technologies and a seasoned securities lawyer.
When it comes to building companies – and developing a strong brand along the way – Ms. Green has a wealth of experience. As a Co-Founder of Merus Labs Inc – which was ultimately acquired by Norgine B.V. for $342 million[iii] – Penny Green has proven she can build value for early shareholders in a powerful way.
That experience in building a brand is critically important to the success of The Yield Growth Corp., as branding for the cannabis-infused wellness industry will present new challenges.
Many marketing professionals may be tempted to use strategies that were effective for tobacco and alcohol. But cannabis is unique and will require an entirely new way of branding.
In this way, cannabis luxury lifestyle brands – such as those being developed by Penny Green and The Yield Growth Corp. – could be disruptive to several sectors, including the wellness industry, makeup, and leisure.
This makes companies like The Yield Growth Corp. (CSE: BOSS); (OTCQB: BOSQF); (Frankfurt:YG3) a potential acquisition target for larger wellness or makeup companies such as Estee Lauder, Loreal or Procter & Gamble.
Already in the cannabis space, we’ve seen massive acquisition activity – and the potential impact for up-and-coming companies – with Constellation Brands buying a $3.8 billion stake in Canopy Growth Corp. as just one example.
An Early Mover: Urban Juve is Already Launching a Line of Cannabis-Infused Wellness Products in North America
Urban Juve Provisions Inc., the company’s wholly owned subsidiary, is a modern, Ayurveda-inspired wellness brand, offering hand-crafted, daily use cosmetic and therapeutic products made of Cannabis Sativa, hemp root oil, high quality essential oils and all natural ingredients.
Urban Juve is focused on the nourishment, rejuvenation and transformation of the body from the inside out. All of Urban Juve’s products contain natural Cannabis Sativa and hemp oil – a powerhouse oil packed with antioxidants, essential amino acids and vitamins and minerals, including calcium, potassium, magnesium, copper, folate, vitamins B-6 and E. Urban Juve has developed a proprietary method for hemp root oil extraction. The Urban Juve products are formulated to be infused with Cannabidiol (C*B*D) or Tetrahydrocannabinol (THC). Urban Juve has roughly 50 products set to enter the market in late 2018 and into 2019. Already, Urban Juve has registered 35 products to Health Canada for approval. As the company gains experience through the approval process, the market can expect several more developments to come from this burgeoning brand, with up to 50 SKUs expected to be launched by Urban Juve in 2019.
Urban Juve is banking on cannabis’ strength as a treatment for pain, digestive disorders, dysentery, sexual prowess, and many other medical uses known among the ancient Ayurvedic medicinal traditions that the company’s products adhere to.
The company has completed 35 Health Canada registrations…has filed 11 U.S. patent applications…and has a highly connected e-commerce platform to help ensure success.
The Yield Growth Corp.’s Aggressive Growth Plan is Already Well Underway
The Company has announced a number of key product initiatives that demonstrate to the market that The Yield Growth Corp. (CSE: BOSS); (OTCQB: BOSQF); (Frankfurt:YG3) is moving quickly to execute its strategic growth plan.
Some of these key product initiatives include…
* On February 5, 2019 The Yield Growth Corp. (CSE: BOSS); (OTCQB: BOSQF); (Frankfurt:YG3) announced the acquisition of eight wellness beverage formulas designed to be infused with C*B*D and THC and one capsule product intended to treat hangovers.
The formulas have been developed to offer various health benefits, including an energy boost, hangover treatment, brain function boost, anxiety reduction, improved immunity, toxin removal and reduced inflammation. The formulations were developed in India and are based on Ayurvedic medicine using botanicals, fruit extracts and spices.
These new beverages are the first acquisitions in The Yield Growth Corp’s new cannabis beverage line – and they bring explosive potential to the company by entering a rapidly-growing market at precisely the right time.
In fact, according to analysts at Canaccord Genuity, cannabis and C*B*D-infused beverages have the potential to outperform cannabis products, reaching up to 20% of the market for cannabis-containing consumables by 2022.
* On February 12, 2019, the Company announced that it had finalized product formulations and selected all THC and C*B*D strains for its first 9 products to launch in Oregon through a 400 retail distribution network.
* On February 14, 2019, The Yield Growth Corp. (CSE: BOSS); (OTCQB: BOSQF); (Frankfurt:YG3) announced plans to launch 6 new products with its proprietary hemp root oil under the Urban Juve brand: Vitalize Face Mist, Balance Face Mist, Align Face Mist, Vitalize Daily Ritual Oil, Balance Daily Ritual Oil and Align Daily Ritual Oil.
The 6 new products complete Phase One of the Urban Juve unisex product line, bringing the total number of separate product SKU’s to 11.
Yield subsidiary UJ Topicals anticipates it will begin launching its 9 product Cannabis pain management line in Oregon within the next 2 months. Together with Urban Juve products, Yield expects to have 30 different product SKU’s for sale by end of summer 2019.
* On February 21, 2019, The Yield Growth Corp. (CSE: BOSS); (OTCQB: BOSQF); (Frankfurt:YG3) announced that it had completed the formulations for 10 new products to be infused with cannabinoids: 4 facial skin care products, 4 essential oil wellness blends and 2 foot creams.
* On February 28, 2019, The Yield Growth Corp. announced that its subsidiary, Urban Juve, had registered for sale with Health Canada 3 Lip Glosses with Tint named “LOVE”, “PLEASURE”, and “SERENITY”. Each contains a unique blend of camelia, jojoba, avocado, castor and coconut oils designed to moisturize the lips to make them look full and supple. Cannabis sativa hemp seed oil, and hemp root oil extracted using Urban Juve’s proprietary patent pending technology, are included as ingredients intended to give extra moisture and hydration for lusher looking lips that stay smooth.
According to ResearchAndMarkets.com, the global hemp oil market accounted for US$ 81 million in 2017 and is expected to reach US$ 1.2 billion by 2026, expanding at a compound annual growth rate of 35.8% from 2018 to 2026.
* And on March 7, 2019, The Yield Growth Corp. announced that Urban Juve had filed a Registration with Health Canada for a formula entitled “Sensual Lubricant” which contains hemp root oil produced with Urban Juve’s patent pending extraction technology.
In addition, Urban Juve has also filed a provisional patent application in the U.S. for Sensual Lubricant designed to increase female pleasure. Urban Juve intends to license its proprietary sensual oil to licensed cannabis producers and processors around the world, bringing the power of cannabis to a new climax.
Critical Sales and Distribution Milestones Also Reached for The Yield Growth Corp. (CSE: BOSS); (OTCQB: BOSQF); (Frankfurt:YG3)
While The Yield Growth Corp. has been busy announcing new product initiatives, it has also been making impressive strides on the sales and distribution fronts.
Here are a few key sales and distribution milestones the Company has recently reached:
* On January 31, 2019, The Yield Growth Corp. (CSE: BOSS); (OTCQB: BOSQF); (Frankfurt:YG3) announced that its Urban Juve skin care products were officially available for purchase in 20 retail locations across Canada, just one month after its retail sales launch.
* On February 7, 2019, the Company announced that its e-commerce platform will now sell its Urban Juve cannabis Sativa hemp root oil-based products in the United States thanks to the adoption of the 2017 U.S. Farm Bill.
Urban Juve products are now available for sale in the U.S. via the site www.urbanjuve.com. In addition, the company has plans to sell its products through U.S. retailers such as pharmacies, naturopaths, clinics, salons, spas, wellness and beauty stores.
* On March 5, 2019, The Yield Growth Corp. (CSE: BOSS); (OTCQB: BOSQF); (Frankfurt:YG3) announced that it had entered into a formal retailer relationship with Healthy Planet, an Ontario holistic wellness company with 24 Ontario, Canada shops, to sell Urban Juve’s Ayurveda-inspired skin care products. Distribution and sales will begin as early as April 2019, bringing total number of retailers agreeing to carry Urban Juve to 60 just two months after launch.
Healthy Planet sets the standard for accessible wellness in Ontario. Their 24 storefronts are a trustworthy, reliable source of products, information, and referrals to natural health professionals. Their curated selection of wellness products range from health foods and supplements to sports nutrients and beauty care.
Dynamic, Proven Management Team Positions The Yield Growth Corp. for Success
The Yield Growth Corp’s highly experienced leadership team is made up of proven leaders with extensive backgrounds and success stories from a variety of relevant industries.
Director, The Yield Growth Corp.
Chairman of the Board, Urban Juve Provisions Inc.
Thomas was with M·A·C Cosmetics from 1993 until its sale to Estee Lauder in 1999. He started as the CFO and took on the COO role in 1994. From 1993 to 1999, annual revenues at M·A·C Cosmetics grew from $12 million to over $300 million. His achievements included building an executive team that could support the growth objectives, opening M·A·C-owned retail stores, diversifying the business geographically by expanding into the U.K., France, Italy and Hong Kong, and mitigating the retailer concentration risk in the U.S. by adding distribution agreements with a number of major department stores. He was personally responsible for leading the discussions with Estee Lauder and negotiating the final sale agreement. After the acquisition, he continued to provide full-time consulting services to M·A·C Cosmetics until 2002. Thomas is a CPA C.A. and holds an MBA from the Rotman School of Business at the University of Toronto.
Thomas Bond has over 35 years experience partnering with businesses to build and deliver operational and financial infrastructure that supports annual double-digit revenue growth. He has held C-level financial and operational positions with companies engaged in cosmetics, apparel, and construction, including M·A·C Cosmetics, Cover FX Skin Care, and Tridel.
Director, President & CEO, The Yield Growth Corp.
CEO, Urban Juve Provisions Inc.
Penny is Co-Founder, President and CEO of The Yield Growth Corp. and CEO of Urban Juve. A true trailblazer, Penny Green is a serial entrepreneur with over two decades of experience building successful companies. Her experience as an entrepreneur includes online music, international film distribution, mobile payments, blockchain technology, crowdsourcing, renewable energy, pharmaceuticals, e-commerce, law and cannabis.
Recognized on PROFIT Magazine’s W100 list of top Canadian female entrepreneurs, Penny Green is a co-founder and major shareholder of The Yield Growth Corp., Hey Bryan Media Inc. and Antler Retail Inc. Under her leadership as CEO, her law firm, Bacchus Law Corporation, was in the PROFIT 500 Fastest Growing companies in 2015 and 2016 based on revenues. Penny has extensive experience in capital markets and has been involved in over 100 private to public transactions. She was a co-founder and an initial director and officer of Merus Labs Inc., which had revenues of $111 million in fiscal 2016 and was acquired by Norgine B.V. in July 2017 for approximately $342 million.
Penny is recognized as a thought leader and regularly participates as an expert speaker for keynotes and panels on Cannabis, Capital-raising and Fintech, including CryptoHQ, alongside the World Economic Forum in Davos in 2018. Penny has been featured in The National Post, The Globe and Mail, BNN, Chatelaine, Business in Vancouver, Breakfast Television and more. Penny Green is also a published author for Forbes and a member of the invite-only, Forbes Technology Council. In 2018 she spoke at TEDx Vancouver on Cannabis. In 2012, she was the western regional finalist for the RBC Canadian Woman Entrepreneur of the Year award.
Penny has a BA in English Literature from Trent University, a law degree (LLB) from the University of British Columbia and she has completed courses in history, international law, screenwriting, publicity and capital markets at UBC, Simon Fraser University, BCIT, the University of Granada, Spain and Jean Moulin II in Lyon, France. She is a member in good standing of the Law Society of British Columbia and the Washington State Bar Association.
Vice President Licensing & General Counsel, The Yield Growth Corp.
Amy Frankel has over 15 years of experience working with consumer product companies. In her various roles as in-house counsel, Amy has gained vast experience building, protecting and expanding international brands. Previously, Amy was Co-General Counsel of Aritzia LP (TSX: ATZ) and Associate General Counsel of Skechers USA Inc. (NYSE: SKX). During her time at Skechers, annual revenues increased approximately 50% ($675M to $1.006B) and the share price increased over 300%. During her time at Aritzia, annual revenues increased approximately 100%, from under $400M to $743M. Her expertise includes negotiating inbound and outbound licensing deals, developing intellectual property strategies, and managing international intellectual property portfolios. Amy’s experience also includes corporate governance for private and public US and Canadian companies, as well as a wide breadth of commercial matters, including distribution agreements and technology contracts.
Amy began her career as a business litigator in Los Angeles, appearing before numerous state and federal courts before moving in-house with Skechers. Amy practiced law in California for 10 years prior to moving to Vancouver, BC. In 2008, she was admitted to the Law Society of British Columbia. Amy obtained her Bachelor’s degree from the University of California, Santa Barbara and her Juris Doctorate from the University of California, Hastings. She is licensed in California and British Columbia.
President, Urban Juve Provisions Inc.
Highlights of Sandi Lesueur’s professional experience include the design and launch of several product lines for physicians and celebrities such as dermatologist Dr. Jason Rivers, and Oprah Winfrey’s makeup artist, Derrick Rutledge at OOH Lifestyle. Over her eight-year tenure, she played a role in the meteoric rise of M·A·C Cosmetics, where she helped grow M·A·C Cosmetics from 3 stores to 88 stores across Canada, and developed expertise to recognize and situate innovative brands as future dominant players in the cosmetics business. She was CEO of Riversol Skin Care Solutions Inc., collaborating with Dr. Jason Rivers, Vice President of the Dermatology Association of Canada to develop Riversol Skin Care Inc. and founded the second line Riversol MD. Her health and wellness knowledge — combined with experience in global production, distribution and brand cohesion — will position Urban Juve as a unique force in a lucrative, growing sector in full-spectrum health.
CFO, The Yield Growth Corp.
Rick Huang served as CFO of Hanwei Energy Services corporation (TSX: HE). Rick has also served as CFO of several other publicly traded companies, where he has managed all aspects of finance, banking, compliance, accounting, reporting, internal control, admin, and supporting the board of directors in financial oversight. He also has supervised all aspects of accounting for various subsidiary companies in Canada, China, Russia and Kazakhstan and consolidations under IFRS.
He has worked on investor relations activities, roadshow AGM preparations, and licensing agreements and has led various public equity financing projects raising funds of up to $90 million and leading acquisitions of up to $80 million. Rick has negotiated for international joint ventures, including drafting shareholders’ agreements, establishing international legal entities, and assets transfers. Rick also serves as Chair of the Audit Committee for Datable Technology Corp. (TSXV: TTM) and previously Chair of the Governance Committee and member of the Audit Committee of Poydras Gaming Finance Corp. (TSXV: PYD)
Director, Co-Founder, The Yield Growth Corp.
Krystal has eight years of venture capital experience as an early stage investor and fundraiser. Krystal is the founder, chief financial officer, and director of KP Capital Inc, a family office that invests in early stage startups, as well as providing corporate advisory services. She has an extensive international network in the cannabis industry which resulted in Urban Juve being included in this year’s pre-Oscar event in Hollywood. She is also a director of Antler Retail Inc., an international retail cannabis chain. Krystal has also championed women’s empowerment and done charitable work and fundraising for the Portland Hotel Society – a downtown eastside women’s shelter that provides recovery services for marginalized and homeless women.
Director, The Yield Growth Corp.
Spiros Margaris, is a Venture Capitalist (founder of Margaris Ventures) and thought leader in the FinTech, InsurTech and AI industries. He holds a Master in Business Administration (MBA) from from the University of Toronto’s Rotman School of Management. Spiros is the the first international influencer to achieve ‘The Triple Crown’ ranking – he was ranked the international № 1 FinTech, Blockchain, and Artificial Intelligence (AI) influencer by Onalytica. He regularly appears in the top three positions of established global industry influencer rankings. He is a speaker at international FinTech, and InsurTech conferences and gave a TEDxAcademy Talk. Spiros published an AI white paper, “Machine learning in financial services: Changing the rules of the game,” for the enterprise software vendor SAP.
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