Maker of a point-of-sale system for cannabis dispensaries, Meadow, has recently launched a powerful mobile marketing tool.
Dubbed the Meadow Platform, the tool includes two key tools for dispensaries: a customer relationship manager (CRM) and a text messaging platform for mobile marketing.
As stated in the company’s press release, the system is designed to let users push a button and sell more weed.
The company, which builds software solutions for California’s cannabis industry, launched getmeadow.com, an on-demand directory connecting patients to dispensaries for quick and reliable cannabis delivery.
The following year, Meadow became the first Y-Combinator company to operate in the cannabis space.
In 2016, the company launched Meadow Platform, a SaaS platform built from the ground up for California cannabis retail and delivery.
Today, Meadow has become an all-in-one dispensary POS solution according to the company’s website.
Meadow’s new solution brings standard marketing tools to dispensaries. Because of regulations, retailers have a wealth of information on their clientele, which Meadow’s system can use for target marketing. The new features are built into the Meadow platform, instead of through a third-party add-on, and is protected by the same security used throughout the rest of its platform.
“Marketing is not one-size-fits-all, especially in cannabis. Dispensaries need tools to select which customers they want to talk to in order to send relevant messages and promotions,” said David Hua, CEO and co-founder of Meadow, said in a released statement.
“Let brand-loyal customers know when their favorite brands release new strains, products, blends or flavors. Tell customers about new hours or delivery and pick-up options. Send reengagement offers to customers who have dropped off. Let members of your loyalty program know when they have points to cash in and include their point balance. Tip-off VIPs when a limited-edition strain becomes available and give them first dibs. This is the level of delight and sophistication that has been missing from cannabis marketing, and we’re very excited to debut it to dispensaries across California.”
“[Meadow] has always had three core priorities,” Hua said. “The first was compliance, which we had a big checkmark at the beginning of this year. The second was operational efficiency, and now marketing. These dispensary owners, especially in this COVID-19 world, can talk directly to their customers again, bring in more revenue and give them more information on what’s happening. Now they can leverage Meadow’s platform to do promo codes, automated discounts, loyalty rewards; we have all that. So you could have a customer that’s ordering an early-bird special at 9:00 am, and that’s a member of your senior group that gets 10% off. You can now send them a message regarding new topicals. Marketing just becomes more engaging.”
