MedMen CEO had much to say about a brutal parody from hit cartoon show South Park.
MedMen’s CEO Adam Bierman, said, “I’m humbled by South Park’s parody. You know, we’ve always said in order to mainstream marijuana, in order to build the mainstream cannabis brand, in order be open and welcoming enough for new people – the cannabis users of tomorrow… you’ve got to become relevant. That’s what a brand is.”
“You wanna witness some real actual history?” – a video from South Park Studios prompts. The video then shows the Founding Fathers of the United States of America surrounded by hemp plants. “Back in the day George and a few of the Founding Fathers did have hemp farms – cause’ they knew the meaning of hard work and integrity.”
The program’s narrator then said, “But then our country did lose its way; and began a War on Drugs that was, and still is, just a war on people.” The parody shows people being brutally abused by the police.
“But then our country did lose its way; and began a War on Drugs that was, and still is, just a war on people,” said South Park Studios.
“And then a bunch of young corporate banker types come along telling us we’re all in the ‘new normal,’ as they try and turn God’s green miracle into an easy buck for themselves.”
The South Park program was a parody of a MedMen commercial that was directed by Spike Jonze and is titled, “The New Normal.”
“The fact that they decided we’re the most culturally relevant cannabis brand on the planet is humbling,” said Bierman.
“It means that we’re executing against our mission, it means that we have an even greater responsibility to keep our heads down and do what we’re continuing to do, and it means that every week now I have to tune into South Park to see what Tegridy Farms has been up to,” the CEO continued.
