Green Growth Brands (CSE:GGB) is a Unique Double-Threat That’s Targeting Not One, But TWO Multi-Billion Dollar Cannabis Segments
With The Company Going Public On Nov 13th, 2018 Investors Are Quite Literally Seeing This Company For The FIRST Time
As companies jockey for position in the growing American cannabis market, Green Growth Brands (CSE:GGB) is stealing the spotlight in a public debut that’s being watched closely by investors around the world.
Jim Cramer himself said “This is the first CEO that’s going into retail that’s actually been in retail” in a recent Mad Money interview with Green Growth Brands’ CEO Peter Horvath. ”I Cannot Wait Until You Come Public”, Cramer added as the show went to commercial.
Green Growth Brand’s retail experience is catching the attention of investors like Jim Cramer because this is an important yet rare quality in the cannabis industry. Cannabis investors know this all too well. The cannabis industry is filled with CEOs that don’t understand retail. This makes Green Growth Brands a unique gem in an industry filled with mediocre competition.
Green Growth Brands Is Uniquely Positioned To Dominate TWO Major Sectors Of The
The United States is the largest emerging cannabis market in the world. Should nationwide legalization occur, it would immediately create a potential $47 billion market.
However, most companies will miss out on a slice that’s estimated to be $22 billion in just three years because they are solely focused on the recreational cannabis market (THC), and have no plans for the highly lucrative CBD market. Green Growth Brands (CSE:GGB) is actively pursuing both markets.
Green Growth Brands (CSE:GGB) has a running head start in both the THC and CBD markets. This makes GGB a double threat in the fast-growing American cannabis industry.
On top of this, the company has a war chest of funds available to expand their business. The company has raised over CAD$140 million to date, giving them the funds to aggressively pursue all of their plans in both the CBD and THC markets.
Green Growth Brands Acquires Innovative Large-Scale Dispensary
Most cannabis companies are inexperienced when it comes to retail. Green Growth Brands’ (CSE:GGB) CEO Peter Horvath toured the top 100 cannabis dispensaries in the country and realized that almost every one of them is breaking one of the most fundamental rules of retailing: Consumer Overload.
Consumers don’t need over one hundred strains of cannabis with over a dozen price points to choose from. There are very few, if any, major retailers in any other industries succeeding with this type of strategy.
If it doesn’t work in other industries, why would it work in the cannabis industry?
Green Growth Brands’ (CSE:GGB) just launched their retail empire with a bang by purchasing The Source, a unique Las Vegas-based dispensary.
While most dispensaries generate an average of $6,000 per square foot, The Source generates a whopping $14,000 – well more than double the average!
Green Growth Brands’ Secret Weapon: Branding
Green Growth Brands (CSE:GGB) isn’t following the pack on the retail front, and they aren’t following the pack’s branding strategies either.
This company has built a team they strongly believe contains nothing short of “world-class brand builders”. Upper management believes the brand building talent they’ve assembled is the company’s most important asset.
This experience has helped Green Growth Brands (CSE: GGB) avoid two important brand-building pitfalls that other cannabis companies seem to be ignoring:
1. Most cannabis customers do not trust large corporate brands
2. Traditional market segmentation doesn’t work for the cannabis market
Green Growth Brands (CSE:GGB) segments its brands by emotions rather than traditional customer demographics. Each brand corresponds to the emotions customers want to feel, and the experiences they want to have when consuming the product.
Here are two examples:
Green Growth Brands (CSE:GGB) Is Looking To Dominate Both Inside & Outside The Dispensary
Green Growth Brands (CSE:GGB) is also building brands that can be sold outside of dispensaries. This strategy gives the company access to a much wider audience.
The company’s Xanthic brand is developing a patent-pending process to make a water-soluble version of THC and CBD. This means consumers can enjoy cannabis in any beverage of their choice, and more importantly, opens the company up to a variety of partnership opportunities.
The company’s Seventh Sense brand is a unique line of CBD-infused beauty products that could be sold in regular stores including drug stores, grocery stores, and other retail stores.
Green Growth Brands (CSE:GGB) is aware of the ‘retail apocalypse’ sweeping the nation. The company has lowered its risk in this area by setting their sights on digital distribution channels, where legally permissible. This gives the company an interesting edge over the sea of cannabis companies that have no digital strategy whatsoever.
Experienced Leadership – A Rare Quality In The Cannabis Industry
The leadership teams representing cannabis companies in the United States look very different from the leadership teams of other major businesses. The biggest difference? Experience.
Green Growth Brands (CSE:GGB) is armed with so much retail talent that its team would be a powerful force in any industry, let alone the fledgling cannabis industry. The company’s leaders have been C-Suite executives at top level retail brands such as Victoria’ Secret, American Eagle, DSQ, and Bath & Body Works, just to name a few.
Here’s a quick look at Green Growth Brands (CSE:GGB) world class brand-building management team:
The Management Team Is Just Beginning For This “Young Scrappy Startup”
Green Growth Brands (CSE:GGB) CEO Peter Horvath will tell anyone that asks that the talent doesn’t stop at management. The company has built a culture from the ground up where every level in the organization has a direct influence over the company’s culture. In short, management doesn’t dictate the culture. The employees do.
This strategy is a key competitive advantage that helps the company find and retain top-level talent in any industry. It’s why Green Growth Brands is able to recruit talent from Fortune 500 Brands while other cannabis companies struggle to even find employees.
#1 Green Growth Brands’ Leaders are Retail Experts
The average cannabis company doesn’t understand retail. This is true even at the country’s top dispensaries. This creates a massive potential mismatch between Green Growth Brands (CSE:GGB) and the competition. As Jim Cramer said, “This is the first CEO that’s going into retail that’s actually been in retail!”
#2 Green Growth Brands is a First Mover in the CBD Space
The CBD market is a potential $22 billion market. This makes the CBD market a wide-open opportunity that will soon be filled by companies with the foresight to move early on this unique opportunity. Green Growth Brands (CSE:GGB) looks ahead of the curve on this exciting trend.
#3 Green Growth Brands Is Fully Funded
Green Growth Brands (CSE:GGB) has a war chest of funds available to expand their business. The company has raised over CAD$140 million to date, giving them the funds to aggressively pursue all of their plans in both the CBD and THC markets.
#4 Consumers Won’t Buy Cannabis, They Will Buy Brands
The Green Growth Brands (CSE:GGB) team has developed a unique branding strategy based on segmentation of emotions and experience instead of traditional customer demographics. The company is basing its branding strategy off the extensive brand building experience of their team.
#5 It’s Rare To Find A Cannabis Company With An Exceptional Management Team
The Green Growth Brands (CSE:GGB) has a management team that would be a formidable force in any industry. This team is stacked with executives who have proven track records of success in saturated markets full of cutthroat competition.
#6 Green Growth Brands Just Went Public
With Green Growth Brands (CSE:GGB) making its public debut on November 13th, 2018, there has been very little time for investors to consider this unique company. With Jim Cramer himself saying ”I Cannot Wait Until You Come Public” one has to wonder what the future might hold for this much-anticipated player in the US cannabis industry.
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