Green Growth Brands (CSE:GGB) is a Unique Double-Threat That’s Targeting Not One, But TWO Multi-Billion Dollar Cannabis Segments

With The Company Going Public On Nov 13th, 2018 Investors Are Quite Literally Seeing This Company For The FIRST Time

As companies jockey for position in the growing American cannabis market, Green Growth Brands (CSE:GGB) is stealing the spotlight in a public debut that’s being watched closely by investors around the world.

Jim Cramer himself said “This is the first CEO that’s going into retail that’s actually been in retail” in a recent Mad Money interview with Green Growth Brands’ CEO Peter Horvath. ”I Cannot Wait Until You Come Public”, Cramer added as the show went to commercial.

Green Growth Brand’s retail experience is catching the attention of investors like Jim Cramer because this is an important yet rare quality in the cannabis industry. Cannabis investors know this all too well. The cannabis industry is filled with CEOs that don’t understand retail. This makes Green Growth Brands a unique gem in an industry filled with mediocre competition.

Green Growth Brands Is Uniquely Positioned To Dominate TWO Major Sectors Of The
Cannabis Industry

The United States is the largest emerging cannabis market in the world. Should nationwide legalization occur, it would immediately create a potential $47 billion market.

However, most companies will miss out on a slice that’s estimated to be $22 billion in just three years because they are solely focused on the recreational cannabis market (THC), and have no plans for the highly lucrative CBD market. Green Growth Brands (CSE:GGB) is actively pursuing both markets.

Green Growth Brands (CSE:GGB) has a running head start in both the THC and CBD markets. This makes GGB a double threat in the fast-growing American cannabis industry.

On top of this, the company has a war chest of funds available to expand their business. The company has raised over CAD$140 million to date, giving them the funds to aggressively pursue all of their plans in both the CBD and THC markets.

BREAKING NEWS: Green Growth Brands Adds Another Strategic Investor, Brings Total Raise to Over C$140 Million

Green Growth Brands Acquires Innovative Large-Scale Dispensary

Most cannabis companies are inexperienced when it comes to retail. Green Growth Brands’ (CSE:GGB) CEO Peter Horvath toured the top 100 cannabis dispensaries in the country and realized that almost every one of them is breaking one of the most fundamental rules of retailing: Consumer Overload.

Consumers don’t need over one hundred strains of cannabis with over a dozen price points to choose from. There are very few, if any, major retailers in any other industries succeeding with this type of strategy.

If it doesn’t work in other industries, why would it work in the cannabis industry?

Green Growth Brands’ (CSE:GGB) just launched their retail empire with a bang by purchasing The Source, a unique Las Vegas-based dispensary.

While most dispensaries generate an average of $6,000 per square foot, The Source generates a whopping $14,000 – well more than double the average!

Green Growth Brands’ Secret Weapon: Branding

Green Growth Brands (CSE:GGB) isn’t following the pack on the retail front, and they aren’t following the pack’s branding strategies either.

This company has built a team they strongly believe contains nothing short of “world-class brand builders”. Upper management believes the brand building talent they’ve assembled is the company’s most important asset.

This experience has helped Green Growth Brands (CSE: GGB) avoid two important brand-building pitfalls that other cannabis companies seem to be ignoring:

1. Most cannabis customers do not trust large corporate brands

2. Traditional market segmentation doesn’t work for the cannabis market

Green Growth Brands (CSE:GGB) segments its brands by emotions rather than traditional customer demographics. Each brand corresponds to the emotions customers want to feel, and the experiences they want to have when consuming the product.

Here are two examples:

1. The company’s CAMP brand focuses on the experience of being one with nature.
2. The company’s Meri + Jayne brand focuses on combining the feeling of fun and well-being.

Green Growth Brands (CSE:GGB) Is Looking To Dominate Both Inside & Outside The Dispensary

Green Growth Brands (CSE:GGB) is also building brands that can be sold outside of dispensaries. This strategy gives the company access to a much wider audience.

The company’s Xanthic brand is developing a patent-pending process to make a water-soluble version of THC and CBD. This means consumers can enjoy cannabis in any beverage of their choice, and more importantly, opens the company up to a variety of partnership opportunities.

The company’s Seventh Sense brand is a unique line of CBD-infused beauty products that could be sold in regular stores including drug stores, grocery stores, and other retail stores.

Green Growth Brands (CSE:GGB) is aware of the ‘retail apocalypse’ sweeping the nation. The company has lowered its risk in this area by setting their sights on digital distribution channels, where legally permissible. This gives the company an interesting edge over the sea of cannabis companies that have no digital strategy whatsoever.

Experienced Leadership – A Rare Quality In The Cannabis Industry

The leadership teams representing cannabis companies in the United States look very different from the leadership teams of other major businesses. The biggest difference? Experience.

Green Growth Brands (CSE:GGB) is armed with so much retail talent that its team would be a powerful force in any industry, let alone the fledgling cannabis industry. The company’s leaders have been C-Suite executives at top level retail brands such as Victoria’ Secret, American Eagle, DSQ, and Bath & Body Works, just to name a few.

Here’s a quick look at Green Growth Brands (CSE:GGB) world class brand-building management team:

Peter Horvath, CEO: A master of strategy and execution, Peter has held leadership roles for brands such as Victoria’s Secret, American Eagle Outfitters, DSW, and Limited Brands. Under his leadership, shoe retailer DSW went public on the NYSE with a $1.5 billion IPO. Peter was also responsible for raising CAD$85 million in a private placement to fund Green Growth Brands (CSE:GGB), far exceeding the original target of CAD$55 million. What makes Peter Horvath a truly unique leader is his passion for working directly with employees of all levels. This is not an “ornamental CEO” focused solely on raising capital.
Scott Razek, CMO: A marketing genius with 25 years of experience under his belt, Scott has led the creative and marketing teams for retail brands such as Victoria’s Secret, Bath & Body Works, American Eagle Outfitters, and Limited Stores. This level of branding experience is something very few cannabis competitors can claim.
Ed Kistner, CAO: Ed brings powerful management synergies to the leadership team. With 33 years of retail experience focusing on operations, Ed’s operational leadership has helped Green Growth Brands (CSE:GGB) come a long way in a very short time.
Kellie Wurtzmann, CSO: Kellie has managed operations across multiple retail sectors for top retail brands such as Luxottica, Victoria’s Secret, and Virgin Entertainment. Kellie’s big brand experience is a key asset in identifying and supporting business development opportunities for the company.

The Management Team Is Just Beginning For This “Young Scrappy Startup”

Green Growth Brands (CSE:GGB) CEO Peter Horvath will tell anyone that asks that the talent doesn’t stop at management. The company has built a culture from the ground up where every level in the organization has a direct influence over the company’s culture. In short, management doesn’t dictate the culture. The employees do.

This strategy is a key competitive advantage that helps the company find and retain top-level talent in any industry. It’s why Green Growth Brands is able to recruit talent from Fortune 500 Brands while other cannabis companies struggle to even find employees.


#1 Green Growth Brands’ Leaders are Retail Experts

The average cannabis company doesn’t understand retail. This is true even at the country’s top dispensaries. This creates a massive potential mismatch between Green Growth Brands (CSE:GGB) and the competition. As Jim Cramer said, “This is the first CEO that’s going into retail that’s actually been in retail!”


#2 Green Growth Brands is a First Mover in the CBD Space

The CBD market is a potential $22 billion market. This makes the CBD market a wide-open opportunity that will soon be filled by companies with the foresight to move early on this unique opportunity. Green Growth Brands (CSE:GGB) looks ahead of the curve on this exciting trend.


#3 Green Growth Brands Is Fully Funded

Green Growth Brands (CSE:GGB) has a war chest of funds available to expand their business. The company has raised over CAD$140 million to date, giving them the funds to aggressively pursue all of their plans in both the CBD and THC markets.


#4 Consumers Won’t Buy Cannabis, They Will Buy Brands

The Green Growth Brands (CSE:GGB) team has developed a unique branding strategy based on segmentation of emotions and experience instead of traditional customer demographics. The company is basing its branding strategy off the extensive brand building experience of their team.


#5 It’s Rare To Find A Cannabis Company With An Exceptional Management Team

The Green Growth Brands (CSE:GGB)  has a management team that would be a formidable force in any industry. This team is stacked with executives who have proven track records of success in saturated markets full of cutthroat competition.


#6 Green Growth Brands Just Went Public

With Green Growth Brands (CSE:GGB) making its public debut on November 13th, 2018, there has been very little time for investors to consider this unique company. With Jim Cramer himself saying ”I Cannot Wait Until You Come Public” one has to wonder what the future might hold for this much-anticipated player in the US cannabis industry.


[1] https://www.forbes.com/sites/sarabrittanysomerset/2018/09/12/will-cbd-entirely-eclipse-the-cannabis-market/#cf559b57bebd
[2] https://www.rollingstone.com/culture/culture-news/new-study-cbd-market-22-billion-2022-722852/
[3] https://markets.businessinsider.com/news/stocks/marijuana-cannabis-us-legal-market-could-be-worth-47-billion-2018-8-1027477326
[4] https://www.cnbc.com/2018/10/18/green-growth-brands-ceo-most-us-cannabis-stores-are-underperforming.html
[5] https://business.financialpost.com/cannabis/aurora-closes-on-medreleaf-in-largest-cannabis-takeover-yet
[6] https://www.bloomberg.com/quote/ACB:CN
[7] https://www.reuters.com/article/us-canopy-growth-stake-constellation/corona-owner-invests-another-4-billion-in-cannabis-producer-canopy-idUSKBN1L0155
[8] https://www.bloomberg.com/quote/WEED:CN
[9] https://www.bloomberg.com/quote/N:CN


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