Famed boxer Mike Tyson has a new project he has going on which may make some people think, how is that possible?
Tyson and his new partner Smart Cups, are responsible for creating the world’s first printed beverage and will license its IP to The Ranch Companies, for it to print ingestible cannabis products with accurate and consistent dosing.
“For The Ranch Companies, it is very exciting to be working with Smart Cups’ technology, because it gives us the opportunity to make anything that is possible with this innovative tech,” Tyson said in an exclusive conversation with Forbes.
“Having the ability to produce lines of ingestible cannabis products that will have accurate and consistent doses of cannabis is incredibly important to us.”
Smart Cups uses micro-encapsulation printing technology to infuse its plant-based products into the substrate, which is then embedded in a bioplastic cup.
“In this specific application, we use water soluble cannabinoids and are able to precisely print them on virtually any surface,” said Chris Kanik, founder and CEO of Smart Cups. “The printed actives and flavors are released when they come in contact with a liquid (i.e. water, soda, or saliva).”
“I mean, when you look at what they are doing it is really cool. I see the long-term benefits it will have, helping people be confident and understanding proper dosing. It is important to know what we are putting in our bodies, as well as how much of certain ingredients, medicines, etc,” Tyson said.
Rob Hickman, CEO of The Ranch Companies, said that acquiring the science and technology to efficiently deliver consistent and accurate dosages “will be a game changer in the cannabis marketplace.”
“We have partnered with top research universities to collect critical clinical data supporting CBD for medicinal purposes and pain relief. The Smart Cups Technology is a new delivery system which we believe will set new standards in this industry,” he said.