He’s a legendary boxer, but he’s also the chief brand officer of a fast rising cannabis brand called Tyson 2.0.

Heavyweight champion Mike Tyson’s cannabis brand Tyson 2.0 is now available across California.

The newly launched cannabis company announced this week that its premium quality cannabis line is now available at more than 100 retailers across the state of California.

Designed with his national fanbase in mind, Tyson 2.0 cannabis products will provide consumers with a suite of flower products offered at multiple price points.

“With the launch of products in California, consumers throughout the golden state can now experience some of my favorite cannabis products and strains. Each Tyson 2.0 product has been personally tested and approved by me. I’m better today thanks to the healing powers of cannabis, and I’m eager to share what we’ve created so others can benefit from this magical plant the way I have,” said Mike Tyson, who is the Chief Brand Officer for Tyson 2.0

Tyson 2.0 will debut in the state with eighth (3.5g) jars and (1g) pre-rolls of premium flower featuring several strains including the famous Toad lines, Gelato, Lemon Pie and Runtz.

Products including flower jars and pre-rolls are available now at retailers across California including Planet 13, Sherbinskis, Cookies, One Plant, The Originals and Showgrow and more. Tyson 2.0 vapes, edibles and concentrates and other product collaborations will be available in Q1 of 2022. Tyson 2.0 branded merchandise is available for purchase at shoptyson20.com.

We are thrilled to bring Tyson 2.0 to California. Not only is it home, it’s also the largest and most mature cannabis market in the nation. We are in 100 to date and aim to be in 5 times as many doors by the end of 2022,” said Adam Wilks, Tyson 2.0 CEO. “To celebrate the launch, we are hosting giveaways and other brand experiences that include a grand prize of a cultivation tour with Mike.”


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