New York made it legal for adults to possess up to 3 ounces of marijuana last March.
Now the state has launched a campaign to educate on recreational marijuana use.
Known as “Cannabis Conversations,” the campaign will focus on informing who can consume, where to consume, and how to safely consume recreational marijuana.
It is the first public health education campaign on recreational marijuana in an effort to provide information to the public on the state’s Cannabis Law.
“With the ‘Cannabis Conversations’ campaign, we’re following through on our commitment to provide New Yorkers with the information they need to safely navigate the new Cannabis Law,” Gov. Kathy Hochul said in a statement. “Education is the best tool to keep New Yorkers healthy as we continue to ramp up this safe, inclusive, and equitable industry.”
Information provided through this campaign will be in English and Spanish and will include public service advertisements on television, radio, transit, billboards, and social media all in order to reach as many individuals as possible.
The campaign is the result of a review by the Office of Cannabis Management following of other education campaigns by other states that also legalized adult-use cannabis before New York.
“‘Cannabis Conversations’ is our first public health campaign as we make sure New Yorkers have the initial information they need to stay safe and healthy. We have learned from other states and are excited to amplify these important messages across the State. Meanwhile, we’re hard at work building this new industry, and as it continues to evolve, so, too, will our public education efforts with future campaigns tackling a growing range of health and safety messaging,” Cannabis Control Board Chair Tremaine Wright said.