The first commercial application of non-cannabis cannabinoids have been launched in Zero dB Noise CancellingTM wellness beverage.
Powered by an organic, cannabis-free plant formulation, Zero dB is designed to help consumers filter out everyday stressors and to quiet mental noise.
The carbonated, low-calorie beverage is available in two varieties, original formula and, +energy. Consumers can order a 6-pack of 355ml cans for CAD 34.99 (USD 29.99) at drinkzerodb.com. The beverage is expected to be available for purchase at multiple national retailers later this year.
Founder and CEO Gary LeBlanc commented, “When creating Zero dB, it was imperative that our product was based on hard science targeting actual benefits.
Much of the anxiousness people experience today can be traced to the high volume of ‘noise’ we have in our minds due to our multi-tasked reality. People who have tried our beverages describe the benefit of feeling more focused, relaxed, and able to take on their next challenge. Whether it’s that critically important work presentation or even a golf game that requires a sharper edge, I like to describe our products as the world’s first noise-canceling beverages.”
The breakthrough scientific research of NeuroTheryX Canada Ltd. (NTX), partner in the creation of Zero dB, has allowed for the identification and measurement of the activity of cannabinoids.
“The unique feature of Zero dB is that it is not derived from cannabis or hemp. Instead, Zero dB is made from well-known naturally occurring extracts that have been analyzed and formulated for optimal effectiveness, all without the known negative effects of concentrating single components, such as CBD,” stated Dr. Armen Manoukian, CEO/CSO of NTX.
According to a press release from the company, ‘the first commercial application of this science, Zero dB’s proprietary formula resulted from a rigorous discovery and testing process that led to the most effective combination of cannabinoids sourced from non-cannabis plant extracts (with established histories in human consumption). The resulting cannabis-free beverages are believed to be safer and are superior to CBD in the NTX platform. By sourcing cannabinoids from non-cannabis plants, Zero dB is also not subject to the consumption and distribution restrictions associated with CBD and cannabis.’
“We believe that being the first of its kind provides Zero dB a great market potential and acceptance. We’re also very excited by the positive reactions in our consumer trials,” said Rick Fitzgerald, former Diageo Canada CEO, and chairman of Zero dB parent company Ikkuma Inc.
