Vertically Integrated Veritas Farms, Inc. (OTCQB: VFRM) Has Quickly Established a Strong “Big Box” Retail Presence
The global CBD market is in the early stages of a massive growth explosion.
According to a new estimate from The Brightfield Group, the hemp-CBD market alone could hit $22 billion by 2022.
That’s up from $591 million in sales in 2018 – a staggering compound annual growth rate of 147%.
This growth is thanks in large part to the passage of the Farm Bill in the United States in December 2018, which permanently removed hemp from the federal Controlled Substances Act…and classified industrial hemp as an agricultural commodity. This effectively legalized industrial hemp and products derived from industrial hemp.
At this very moment, one “post-prohibition” investment opportunity – triggered by the surge in global CBD sales – appears to stand head and shoulders above the rest.
That investment is Veritas Farms, Inc. (OTCQB: VFRM) – a vertically integrated agribusiness that is focused on the production of superior quality, full spectrum CBD hemp oils and extracts containing naturally occurring cannabinoids.
Veritas Farms — founded in 2011 — currently owns and operates a state-of-the-art 140-acre farm, extraction and production facility in Pueblo, Colorado and is licensed by the Colorado Department of Agriculture to grow industrial hemp.
The fact that Veritas Farms is fully vertically integrated gives the company a significant advantage in the marketplace in that it is able to maintain a far superior level of Quality Control.
In addition, Veritas Farms will also maintain its advantage of having a consistent supply of oil, as some brands cannot easily access supply…but Veritas Farms’ vertical integration makes that a non-issue.
And just as the global CBD market is entering its rapid growth phase, Veritas Farms, Inc. (OTCQB: VFRM) has established a significant retail presence – with more than 5,000 points of retail distribution of its products nationwide.
The company has quickly emerged as one of the top full spectrum retail partners, with presence in major retail chains such as Kroger (and their other store brands including Fred Meyer, Smiths, Ralphs and Fry’s), CVS Pharmacy, Rite Aid, Bed Bath & Beyond and more.
Investors looking for the next cannabis play with significant upside potential should consider Veritas Farms, Inc. (OTCQB: VFRM) – a company with a distinct vertical integration advantage and a large – and growing – retail presence…in a market projected for massive growth over the next four years.
In early November, Veritas Farms, Inc. (OTCQB: VFRM) announced that its full spectrum CBD products will now be available for purchase in Southeastern Grocers, Inc., the parent company of BI-LO and Winn-Dixie grocery stores.
Various CBD products including tinctures, capsules, gummies, salves, lotions and pet tinctures will be available for purchase across 152 of Southeastern Grocers, Inc. stores throughout Florida and South Carolina.
This entrance of a highly regarded grocery retailer into the full spectrum hemp oil category with Vertias Farms further signals the growing significance of the category and Veritas Farms’ ability to capitalize on chain retail opportunities.
Veritas Farms, Inc. (OTCQB: VFRM) Offers the Critical Advantage of Vertical Integration
As you might expect with a market projected for rapid growth, such as the CBD market, there are a number of companies looking to move quickly in order to take advantage of the opportunity.
But not all companies in the CBD space are created equally – and, in fact, a number of companies rely on third party growers in order to produce their products…and that can lead to significant potential quality issues.
Veritas Farms, Inc. (OTCQB: VFRM) is fully vertically integrated – controlling the entire process from seed-to-ship. In fact, Veritas Farms owns its own 140-acre industrial hemp farm near Pueblo, Colorado.
By controlling the entire vertical, Veritas has the ability to deliver:
- Superior quality
- Consistent supply
- Stronger margins
- and Multi-faceted revenue streams.
For those customers who order Veritas Farms products directly from the Company’s web site (www.theveritasfarms.com/shop/) they are receiving products directly from Veritas’ farm directly to their door.
As a full spectrum oil extraction and formulation facility, Veritas Farms is licensed and regulated by the Colorado Department of Agriculture to grow industrial hemp.
Why Full Spectrum CBD Products – Like the Ones Produced by Veritas Farms – are Superior to CBD Isolate
Full Spectrum hemp oil offers more benefits to the consumer than the CBD Isolate found in many products because it contains many beneficial cannabinoids and properties of the hemp plant as opposed to “only” CBD.
There are many cannabinoid compounds found in hemp – in addition to CBD and THC – and each compound offers its own unique benefits. When combined, these compounds amplify the effects of each other – a scientific term known as the “entourage effect.”
The entourage effect is the reason full spectrum hemp oil is “better” than CBD isolate products. The cannabinoid present in Veritas Farms’ oil include CBN, CBG, CBC as well as other beneficial compounds called Terpenes and Flavonoids.
The Benefits of Cannabinoids
Having all of the beneficial cannabinoids available to the consumer – as opposed to just CBD – gives Veritas Farms’ products a distinct advantage in the marketplace.
Think of it this way: if you’re feeling sick, which do you think would provide you with more nutrients to get well: eating an orange or taking a packet of powdered Vitamin C?
That’s essentially the difference between Veritas Farms’ full spectrum CBD products as compared to the CBD Isolate found in many of the other products in the marketplace today.
Veritas Farms (OTCQB: VFRM) is a Global Leader in Product Innovation
Veritas Farms™ brand full spectrum hemp oil products include capsules, tinctures, infused edibles, lotions, salves, lip balms and oral syringes in a variety of size formats and flavors.
Again, because the company controls the entire process – from seed to sale – each product sets the standard in quality and freshness. And all Veritas Farms™ brand products are third-party laboratory tested for strength and purity.
In fact, Veritas Farms is so committed to transparency – and the quality of its products – that it has published the independent laboratory test results for each of its products on the company’s web site (visit www.theveritasfarms.com/coa/ for more information.)
The Company currently has 8 product categories with over 60 SKUs, including:
- Full Spectrum CBD Tincture
- Full Spectrum CBD Salve
- Full Spectrum CBD Capsules
- CBD Gummies
- Full Spectrum CBD Lotion
- Full Spectrum CBD Pet Tincture
- Full Spectrum CBD Lip Balm
- Full Spectrum Starter Kit
In addition, Veritas has an on-staff Pharmaceutical Scientist…and the company’s vertical integration allows for rapid R&D when it comes to launching innovative new products.
Veritas Farm’s Early Leadership Position in the Retail Market Could Set the Stage for Future Growth
Throughout the course of 2019, Veritas Farms has mounted a successful campaign to establish a presence in national chain drug store and supermarket channels.
There’s no question – with more than 5,000 points of retail distribution – national chain retailers now comprise a significant portion of Veritas Farms’ distribution network.
The retail distribution channels opened by Veritas Farms, Inc. (OTCQB: VFRM) include prominent national chain retailers in pharmacy, grocery, and home-goods, as well as, independent retailers in grocery, pharmacy, chiropractic and medical professionals, spas, salons, gyms, hospitality, travel and specialty stores.
This commitment by chain retailers to full spectrum hemp oil products signals the mainstream emergence and growth of this new product category for both consumers and distributors.
But here’s the thing about the chain retail market:
To date, the large chain retailers – such as CVS, Kroger and Rite Aid – have only taken on the company’s topical products.
No large chain retailer has yet to add ingestible CBD products to their lineup as of yet…and that represents a much larger part of the CBD product space than topicals (as much as 70% of the market.)
So that means there is significant potential upside still remaining for Veritas Farms, as they have already established critical retail relationships ahead of this significant potential growth opportunity for ingestibles.
Potential new product launches to this existing base of retail partners represents – of new ingestible products as well as topicals – represents a significant growth opportunity for the company.
Of course, there’s more to the potential for growth in the retail market for Veritas Farms, Inc. (OTCQB: VFRM).
While the more than 5,000 points of retail distribution represent an impressive start for the company, that number represents less than 10% of the potential retail opportunity.
As of now, only a half-dozen national retailers have entered the CBD space…so that means there are still as many as 70,000 potential retail distribution points that have yet to include CBD products on their shelves.
This represents another significant opportunity – and Veritas Farms, Inc. (OTCQB: VFRM) has already shown its ability to move quickly and establish a significant presence in national chain retailers.
Veritas Farms, Inc. Posted Impressive Growth in 2Q 2019
Not only does Veritas Farms, Inc. (OTCQB: VFRM) show strong potential for future growth…the company has already shown impressive revenue growth this year.
In fact, the company’s expanding sales and marketing strategies – combined with increasing interest from mainstream consumers and brick-and-mortar retailers – helped to propel Veritas Farms’ sales to new record levels:
The company posted revenues more than 5 times its comparable 2nd Quarter 2018 sales and nearly double its sales from the 1st Quarter of 2019.
With such a promising future outlook – and growth that is already underway — Veritas Farms, Inc. (OTCQB: VFRM) is giving investors plenty of reason to take notice of the company’s potential.
Investors looking for the best way to play the rapid growth of in the hemp-CBD space should look no further than Veritas Farms, Inc. (OTCQB: VFRM).
Thanks to its large, existing retail presence – and the advantages that come with the company’s vertical integration – Veritas Farms appears well-positioned to provide maximum upside potential as the hemp-CBD market continues its growth.
Now is the time for investors to perform their due diligence and give strong consideration to Veritas Farms, Inc. (OTCQB: VFRM).
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