It was about two weeks ago that cannabis guide Weedmaps promised that it would stop advertising illicit marijuana businesses through its platform.

Despite making the promise, the Irvine-based company has not released any details on when this would actually happen.

Until the company makes this promise a reality, Weedmaps is still boosting illegal operators that undercut legal operators.

“Time is of the essence,” said Jerred Kiloh, the president of the United Cannabis Business Association.

He added, “It is crucial to establish a near-term deadline in order to truly protect Californians.”

Weedmaps CEO Chris Beals stated in an email response that the company “will have more to share in the weeks ahead.”

Spokesman Travis Rexroad said this week that he’ll have more specifics “in the near future.”

Scott Benson, CEO of licensed Los Angeles-based cannabis product manufacturer Apex Extractions, remarked, “They’re saying ‘Someday soon, trust us, we’re going to stop. Now they can just play it out as long as they can.”

“We still have a long way to go to bring the bad actors into compliance so that the licensed retailers can grow,” said Ruben Honig, executive director of the United Cannabis Business Association.

“This starts with demanding real action from Weedmaps. Empty promises should no longer be an option.”

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