Bruce Linton, the CEO of Canopy Growth, has outlined his company’s strategic plan for when Canada begins the sale of recreational marijuana.
In an interview with CNBC’s Jim Cramer, he tells the “Mad Money” host that marijuana drinks could be in Canada next year.
Linton said that the legalization of recreational marijuana in the country could mean new opportunities for marijuana companies and one of those opportunities could be marijuana infused beverages.
Beverage giant Constellation Brands took a 9.9% stake in Canopy Growth last fall and both companies are working together on what could be the next marijuana trend in Canada.
“We expect we’ll be able to make beverages and those beverages will be no calorie, they will cause you to feel upbeat,” Linton said. He also pointed out that there were “no guarantees.” He added, “We’re talking about going into a bar and having a tweed and tonic.”
“We are, in the second half of 2019, going to be able to introduce a bunch of new products … that will allow us to compete better with the illicit market, because part of the public policy isn’t just to make it legal, it’s to squeeze out the illegal,” Linton also said.
“In Canada, what’s happening is the disruptor happens when a real product hits the market in a really structured way and people can make lawful choices,” he continued.
“Do I want to fall asleep using Ambien or do I want to fall asleep through this one from the clinical trial from Canopy? Do I want to have a beverage that has alcohol or do I want to have a beverage with cannabis?”
Disclaimer: We have no position in Canopy Growth Corp. (NYSE: CGC) and have not been compensated for this article.