Many who smoke marijuana know what the munchies are, but according to a new study, these munchies are really paying off for makers of cookies and ice cream.
A new study has found that the sale of potato chips, cookies, and ice cream, have all increased in the states of Oregon, Washington, and Colorado, when recreational marijuana sales began.
Chip sales saw a jump of 5.3%, cookie sales climbed 4.1% and ice cream purchases increased 3.1% said professors from the University of Connecticut and Georgia State University. The professors determined these increases using monthly retail scanner data from 2006 to 2016.
“The increase in sales starts at the time of the legislation becomes effective,” said the study, which was published in Social Science Research Network.
“These might seem like small numbers. But they’re statistically significant and economically significant as well,” said Michele Baggio, assistant professor of economics at the University of Connecticut.
“These might seem like small numbers,” said University of Connecticut assistant professor of economics Michele Baggio. “But they’re statistically significant and economically significant as well.”
“A widespread urban myth is that marijuana consumption is associated with the so-called munchies, namely an irresistible urge to consume large amounts of snack or junk food, such as ice cream, cookies, candies, and the like,” the researchers wrote.