Musician and actor Steve Van Zandt has joined the cannabis craze with his own very line.

The musician is aiming to help “stop unjust criminalization for a plant that not only does a lot of good but has proven during Covid-19 to be essential to people’s wellbeing and quality of life.”

On the heels of his memoir Unrequited Infatuations, Van Zandt has launched Little Steven’s Underground Apothecary.

“The United States may be the only country in the world that considers health care, both physical and mental, as an afterthought,” Van Zandt stated. “Little Steven’s Underground Apothecary was created to help combat that issue by focusing on natural, holistic remedies. Some will help relax you, some will help energize you, all will help you take charge of your own wellness.”

The musician’s products are found in Lee and Holyoke, Massachusetts.

He has expressed his desire to increase education and decrease stigmatization around weed products. His hope that it will “help spread cannabis education” and “destigmatization.”

Ten percent of profits from Little Steven’s Underground Apothecary sales will be put toward the National Organization for Marijuana Legalization.

“You don’t have to smoke cannabis or even use it to support national legalization,” said Meg Sanders, Canna Provisions CEO. “But for those that do use it, Little Steven wanted to be sure to have an approachable, low-THC and high-CBD cannabis that is less about the recreational high, and more for people seeking the benefits of cannabis and cannabinoids like high-CBD cannabis on the body and mind.”

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