Could Hemp save the Cannabis Industry? More brands are taking the Leap
By Cara Wietstock, GreenState
Cannabis brands often struggle from the jump. Getting started is difficult with license lotteries and lack of access to capital, and things rarely get easier once open for business. High taxation, inability to sell or market directly to consumers, and other problems arise regularly, even for the most efficient brands. Meanwhile, the hemp-derived THC space is soaring with interstate commerce, direct-to-consumer sales, and lower taxes than state-regulated cannabis. Could hemp save the cannabis industry?
These benefits haven’t gone unnoticed. In the last year, veteran, multi-state cannabis brands have been launching new hemp-derived lines of their products, expanding their once limited consumer base to the rest of the U.S. Kiva recently made a move launching delta-9 THC Camino Gummies, now available in five flavors wherever the Farm Bill allows.
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