NORML is partnering with Green Flower to launch the very first of its kind training program for cannabis advocates.
The Cannabis Advocacy Program is a set of 10 video modules designed to make individuals and organizations stronger, more effective cannabis advocates.
The course is 100% online and teachers viewers the essential tools and nuanced techniques NORML has deployed over the last 50 years to shape cannabis policy at the local, state, national, and international levels.
After earning your certificate, you and your organization will know exactly what steps you need to take to be successful with your cannabis advocacy efforts.
“NORML looks forward to sharing the Cannabis Advocacy Program with the global community as our combined missions of legal, affordable, safe, and accessible cannabis become the new normal. The program is designed to make people stronger, more effective cannabis law reform advocates. They’ll be able to use what they learn in this program to effect change at all levels of government,” stated Jenn Michelle Pedini, NORML Development Director.
Students will learn from the leaders of cannabis advocacy: Jenn Michelle Pedini, Development Director of NORML and Executive Director of Virginia NORML, Paul Armentano, Deputy Director of NORML, and Jax Finkel, Executive Director of Texas NORML.
Courses in this online program include:
How Advocacy Moves Cannabis Forward
Cannabis Advocacy: Past, Present, & Future
The Path To Influencing Cannabis Policy
How To Set Your Goals & Achieve Your Advocacy Objectives
Strategies To Succeed In Cannabis Advocacy
Messaging & Framing: How To Gain Public Support
Coalition Building & Legislative Allies
How To Deliver Your Message To The Media
Lawmaker & Voter Engagement: The Keys To Your Success
Implementation & Protecting Progress