Rapper T.I., whose real name is Clifford Harris, has partnered up with a Georgia-based cannabis retail company.

Harris has been an early investor in Harvest Connect, which buys CBD wholesale and is pursuing licenses to grow hemp and sell medicinal cannabis. The company, established in 2019, also owns CBD Store and More which is located in downtown Roswell on Canton Street. The store only opened this year.

Harvest Connect is currently working to raise $4 million in new equity investments and an additional $2.5 million in funding that would be repaid according to CEO Kevin Quirk who spoke to the Atlanta Journal-Constitution. Quirk is a former Coca Cola executive.

Harris and his company King of Da South became an equity partner with Harvest Connect earlier this year after meeting Quirk through a mutual friend. T.I. is planning to launch a line of products at CBD Store and More in 2021, according to a company statement.

“After hearing about Kevin’s vision for Harvest Connect … and their desire to focus on Georgians and underserved communities, I knew I wanted to be involved,” Harris said. “I believe my team and I can knock down certain barriers, helping further their vision. We’re excited to be a part of the team.”

According to Quirk, Harris is a business magnate who can help the company access underserved communities. Quirk has also said that the national healthcare system is broken and he has a passion for helping people in pain, including those experiencing post traumatic stress syndrome, with affordable natural medicine.

“And T.I. is passionate about that,” Quirk added.

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