You may be rushing to Amazon, Barnes and Noble, or Firebox, after you read this article to buy a new book.
Scratch and sniff stickers are a nostalgic piece of many of our childhoods and now there’s a book revolved around it that is about marijuana.
The book is the brainchild of Seth Matlins, a global brand marketer, and Eve Epstein, a pop culture writer and strategist. It’s called The Scratch & Sniff Book of Weed, and it’s mission is to help educate people about the drug.
For example, the book illustrates multi-sensorial qualities of weed and how it can help when listening to music and how much sex can be better after using it.
Don’t be disappointed that none of the spots smell lke weed. The 22 page book has a purpose to educate and has 4 characters: a Latina soccer mom, a black college student, a middle aged white man, and an Asian grandmother. It doesn’t get more mixed than this.
10% of the profits from buying the book will go to the Drug Policy Alliance, which advocates the legalization of weed around the world.
The book also comes with a good cause: 10% of the profits will be donated to the Drug Policy Alliance, a nonprofit organization that advocates for legalization of weed around the globe.
