According to a Wall Street Journal report, Arizona Iced Tea maker has struck a deal with a cannabis company and is likely to start selling vape pens, marijuana gummies and marijuana-infused beverages.
The WSJ has reported that Arizona Iced Tea has signed a licensing deal with cannabis company Dixie Brands Inc.
“Plans for the Arizona line are in the early stages,” Jennifer Maloney of the Wall Street Journal reported. “It is likely to start with vape pens and gummies, followed by a variety of beverages that could include tea, lemonade, soda, coffee or seltzer, officials said.”
“You’ve got to be willing to try things,” Arizona CEO Don Vultaggio told The Journal. “The upside is we’re one of the first ones in an emerging space.”
“The cannabis market is an important emerging category, and we’ve maintained our independence as a private business to be positioned to lead and seize generation-defining opportunities exactly like this one,” Vultaggio said in a press release.
“The cannabis category is an ideal space to bring the flavor and fun of Arizona into new and exciting products.”