Elixinol just had some big success this week. The Australian health brand has become the very first to get approval for a billboard advertising cannabidiol hemp oil in Japan.
Japan has been known for major backlash against medical marijuana by its lawmakers
Elixinol Japan’s CEO Makoto Matsumaru stated, “Japan has a very strong cultural connection with hemp, and its use by our people dates back to ancient times.”
“Elixinol has been supplying hemp oil products to Japan for over three years, however up until now we have not been able to actively market the product range. Approval to commercially advertise our Hemp Oil Drops is a major win for the hemp industry and comes after many months of working with the relevant authorities to gain authorisation.”
The campaign, which was created by Japanese agency Tsuge Production and Dentsu Tec, was installed in Tokyo’s Omotesando train station on Thursday, May 31st.
Company global CEO Paul Benheim stated, “Japan has the third largest consumer economy in the world, and the audience is both sophisticated and health conscious.
Culturally, the Japanese people embrace natural health care, and with an aging population there is huge interest in preventative health and wellness through clinical grade CBD supplements.”
