Last year, the three states where recreational marijuana were legal: Colorado, Nevada, and Washington, saw a 10% increase over the week of Thanksgiving when it came to sales.
The states then saw a 22% increase in sales a week before Christmas. It looks like marijuana is turning into a nice idea for a gift and similar results could be expected this year.
“In our California and Nevada stores, where we’re allowed to sell our product for adult use, we’ve merchandised the store to celebrate the holidays,” remarked David Dancer, chief marketing officer of MedMen.
“Here in the store, we’ve even got some products that are made just for the holiday,” said Dancer. “You can now get peppermint bark infused with cannabis.”